Batchelder, Ernest Allen, 1875(6)-1957.
The Principles of Design.
Chicago, The Inland Printer Company.
The book first came out in 1904 and was reprinted many times. This is a 1911 printing. In the Preface, Batchelder credits Denman Ross with the ideas presented in this work. The book is a good introduction to Pure Design theory. Batchelder would go on to break new ground with his text Design in Theory and Practice. Today Batchelder is mainly known for his tiles. (Cat 7.13)